From its beginnings as makers of revolutionary, technically-advanced glasses, designed for the optimum vision needs of pilots and sports drivers, Persol has grown into a brand standing for elegance, originality, and excellence in eyewear design. Persol (from “per il sole,” or “for the sun”) has created various designs of eyewear over the decades that carry timeless significance with them. Known for its crystal lenses, the functional Silver Arrow design, and the Meflecto patent, a system studied to make the stems flexible and offer maximum comfort, Persol has been a symbol of Italian eyewear for more than 90 years. Its widely copied, never equaled, legendary Model 649 (initially to protect the eyes of tram drivers), once immortalized in film and now an iconic model of Italian cinema, has been recently revived through a new series, showcasing an evolution of ageless Italian design, with a new spirit, and a modern touch.

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