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Data Privacy


Adora takes pride in protecting your Personal Data in compliance with the Philippine Data Privacy Act of 2012 or Republic Act No. 10173.

This Privacy Policy (“Policy”), together with our Terms of Use, sets out how Adora will use any personal information that you provide to us or Adora collects from you, when you use or avail Adora’s products or services, communicate to us through social media accounts, and our websites.

We are committed to manage, protect, and process your Personal Data in accordance with this Policy.


I. Service Description

For us to obtain a meaningful consent from you, we collect your personal information through the following services when you:

  1. visit, sign-up, transact and/or communicate to us through Adora.PH (the “Site”), which includes Adora’s Newsletter and Live Chat App;

  2. purchase or avail of any of our products or services, or joins promotions at Adora’s stores or at related events (“In-store”);

  3. inquire through Adora’s official social media accounts and instant messaging applications regarding products or services; and

  4. communicate to our Customer Service Officers/Personal Shoppers regarding your product/service inquiries, confirmation of orders and payment, or delivery/pick-up of your orders through calling In-stores’ telephone lines, email, and/or contacting them thru their official work phones or instant messaging applications.


Your information allows us to provide you the best possible quality of service.

When you submit information through the above-mentioned services, you agree and consent to the collection, use, processing, and retention of your personal information, in the manner and for the purposes set forth in this Policy. Subject to your Data Privacy rights, you agree to be bound by the prevailing terms of the Policy as updated from time to time in this Site.

II. Collection of Personal Information

We collect your information in the process of providing services to you as a customer or visitor in a number of environments including our Sites, Member Sites, on our social media accounts, job portal accounts, at events, and In-store. The personal information we collect may include your:

  • Name

  • Billing and shipping address

  • Birthdate

  • Email address

  • Telephone number

  • Mobile number

  • Location and activity information that may be transmitted from your device (smartphones or computer) or other location-aware devices when you visit or use the Sites

  • Video footage for security monitoring when you visit any of Adora’s locations, and any photographs taken when you participate in events (within or outside store premises) hosted by Adora’s

Any other personally identifiable information, which you have provided us in any forms you may have submitted to us or in the course of any other manner of interaction between you and Adora.ph or Adora stores.

Adora may also gather anonymous or aggregated information such as details of visits to the Site, traffic data, details of the computer or mobile device, operating system, IP address, browser type, and the likes. These information do not identify any individual but are used for statistical purposes and improvement of Adora.ph.

III. How We Use Your Personal Information

The personal information we collect from you will be used in some or all of the following ways:

  • To process your orders and to provide you with the services and information offered through our website or in-stores.

  • To deliver the products you have purchased from the Sites and in-stores.

  • To update you on the delivery of the product and for customer support purposes.

  • To provide you with relevant product or service information and promotions via email or text message, if so allowed, or when you contact us in our social media accounts or in our Sites.

  • To manage or administer your account(s) with us, or our relationship with you, such as but not limited to: notifying you about changes to our services, response to your comments, complaints, and other feedback on our services.

  • To carry out earning and redemption of loyalty points, where appropriate.

  • Verify and carry out secure financial transactions in relation to payments you make online.

  • Audit the downloading of data from our website.

  • Improve the layout and/or content of the pages of our website and customize them for users.

  • Study visitors on our website.

  • Carry out research on our users' demographics.

  • For legal and audit compliance, as well as to protect the Adora’s rights and property and its users.

If necessary, we may pass your name and contact details on to a third party in order to fulfill your order or provide you services (for example, to our courier, logistics, or related supplier or service provider). These third parties are contractually bound to protect your personal information in accordance with this Policy.

When you sign-up on Adora’s Newsletter, we will also use your personal information to send you marketing and/or promotional materials from time to time. You can unsubscribe from marketing information at any time by using the unsubscribe link within the electronic marketing material or by communicating to us.

Payments that you make through the Site will be processed by our payment gateway providers using secure, encrypted technology. You must only submit to us or the Site information which is accurate and not misleading and you must keep it up-to-date and inform us of changes.

IV. Security of Your Personal Information

Adora.ph ensures that all information collected will be safely and securely stored in our locations in Metro Manila, or accessed at the location of the authorized third party provider for purposes related to your transaction. We protect your personal information by:

  • Restricting access to personal information only by authorized representatives on a need-to-know basis;

  • Maintaining or engaging partners with technology products to prevent unauthorized computer access such as PCI DSS Level 1 security compliance, and SOC 2 Type II and SOC 3 reports; ;

  • Securely destroying your personal information when it's no longer needed for record retention purposes; and

  • Using physical, technical, and organizational procedures and security features to protect your information.

Note, however, that Adora cannot guarantee the security of the internet or telecommunications network used to access the Site.

V. Disclosure of Personal Information

We will not share your personal information with any other organizations other than related companies and those third parties directly related to the delivery of the products you have purchased from Adora’s website and our provision of related services.

There are a variety of circumstances, depending on the services you have availed, where Adora’s may need to share or disclose to third-party providers your information that you have provided to us. In these cases, third-party providers are contractually bound to securely use your personal information in accordance with the terms of our service agreements with them, and all laws and regulations applicable to their operations.

Should you request for the names of the third-party providers involved in your personal information, please send an email to our Data Privacy Office at dpo@rustans.com.

In exceptional circumstances, Adora's may be required to disclose personal information, such as when there are grounds to believe that the disclosure is necessary to prevent a threat to life or health, or for law enforcement purposes. Adora is committed to complying with the Data Privacy Act.

If you believe that your privacy has been breached by Adora's, please contact our Data Protection Officer at dpo@rustans.com and we will resolve the issue as soon as possible.

VI. Collection of Computer Data

Adora or our authorized service providers may use cookies, web beacons, and other similar technologies for storing information to help provide you with a better, faster, safer, and personalized experience when you use the services and/or access the platform.

When you visit Adora.ph, our company servers will automatically record information that your browser sends whenever you visit a website. This data may include:

  • Your computer's IP address

  • Browser type

  • Webpage you were visiting before you came to our site

  • Device used

  • The pages within Adora.ph you visit

  • The time spent on those pages, items, and information searched for on our Site, access times and dates, and other statistics

This data will not be used in association with any other personal information.

VII. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. In any event, we will offer you the option to unsubscribe on every communication sent.

VIII. Do Not Track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

IX. Your Rights

It is up to you to decide how we can use and handle your personal information. In order to contact us to make such a request or to let us know that you no longer want your personal details to be held by us where you have previously consented to us using your details in accordance with this Policy (or for any other query related to the use of your personal information), please send an email to dpo@rustans.com.

Please make sure to include your name, username, and order number or email address in your initial correspondence; this helps us protect the details and preferences on your account from unauthorized access.

Please note that Adora reserves the right to refuse unreasonable requests. Moreover, Adora, in certain cases, cannot always delete data relating past transactions and activities immediately, for financial reporting and compliance purposes. Rest assured that your data will remain secure pending deletion.

Under the Philippine Data Privacy Act of 2012 or Republic Act No. 10173 you have the following rights:

1. To be informed - Adora will inform you whether your personal information shall be, are being or have been processed through this Privacy Notice.

2. To access or obtain a copy of your personal information – Adora allows you to access your personal information via your account and have a copy of your personal information in physical or electronic format.

3. To object/opt-out – Adora provides you the opportunity to withhold consent to the processing of your personal data, if it is processed because of our legitimate interests only. For evaluation and approval of any objections to or opt out of any of our data processing systems or data sharing by the Company, you may get in touch with us by sending us a request. Adora reserves the right to refuse any unreasonable requests. We may also retain some information to carry out our services, for legal obligation or compliance purposes.

4. Erasure or blocking – If upon discovery and substantial proof that your personal information is incomplete, outdated, false, unlawfully obtained, used for unauthorized purposes, or are no longer necessary for the purposes with which they are collected, a request for blocking and removal/destruction of your personal data in our filing systems could be made.

• Please note that Adora reserves the right to refuse unreasonable requests. Moreover, we cannot always delete data relating past transactions and activities immediately because of financial, contractual and/or compliance purposes.

5. To rectify – You may dispute or correct any inaccuracies and errors in your personal information by accessing your Adora’s account or getting in touch with us.

6. To complain and be indemnified– You may complain inaccurate, incomplete, outdated, false, unlawfully obtained or unauthorized use of personal data; Taking into account any violation of your rights and freedom as data subject, if upon unreasonable doubt that the Company have committed a breach against your personal data and based upon Court judgement.

7. Transmissibility Rights – Adora will accommodate the processing of personal information in-behalf of an incapacitated or deceased data subject for a reasonable period of time coinciding to our existing Company Notice, provided that there is a legal notice such as Special Power of Attorney or any evidence to back any claims.

X. Data Retention

When we collect your personal information in the services mentioned in Section I, we maintain such in our records for the necessary duration or a maximum of five years, unless you ask us to delete your personal information in some or all of the services you have availed. Also, for certain information that require us to be maintained for regulatory compliance purposes, the retention period prescribed by the Government authorities shall be followed.

XI. Governing Law

This Policy and your use of this Site shall be governed in all respects by the laws of the Philippines.

XII. Contact Us

For any questions relating to your Personal Data or about this Policy, if you have a complaint regarding the collection, use, or handling of your Personal Data by us, or a question about how we are complying with applicable laws, you may contact our Data Protection Officer via one of the following methods:

Data Protection Officer

Data Privacy Office
Rustan Commercial Corporation +632-897-9183 Local 2324
4/F OPPEN Building 349 Sen. Gil Puyat Avenue 1200 Makati City Philippines

Emails and letters should clearly state that you are making a data protection query, request, or complaint in the subject line to ensure the matter is dealt with expediently. We will strive to deal with any query, request, or complaint promptly and fairly.

XIII. Changes to the Privacy Policy

Adora reserves the right to modify and change the Privacy Policy at any time. Any changes to this policy will be published on our Site.

By clicking "Agreed" on our Cookie and Privacy Policy pop-up, ticking any web form referring to the current Policy on any of our online platforms, when submitting your Personal Data to us such as in signing up for an account on the Site or in making requests, or ordering any of our products and services, you are agreeing to the terms of the Policy, as amended.

You are encouraged to visit the Site from time to time to ensure that you are well- informed of our latest policies in relation to Personal Data protection.